01
PROJECT OVERVIEW
This was not a brochure website. It was a connected business system.
The platform had to support multiple websites, a shared commerce operation, complex product decisions, customer enquiries, support conversations, and logged-in account journeys. The challenge was making those parts feel simple to visitors and manageable for the internal team.
PlatformWordPress Multisite
CommerceWooCommerce
DevelopmentPHP, HTML, CSS, JavaScript
Key systemsCalculators, forms, chatbot, accounts
THE CORE CHALLENGE
Three storefronts could not become three separate admin problems.
Running each site independently would have meant repeating product updates, content changes, order handling, and maintenance work. It would also have made the customer journey harder to keep consistent across the wider business.
I worked on a multisite structure where each website could serve its own audience while products, posts, orders, and day-to-day operations remained coordinated from one place. That shared foundation became the layer connecting every customer-facing feature.
02
SYSTEM ARCHITECTURE
Separate websites on the surface. One coordinated engine underneath.
WordPress Multisite provided the network foundation. A connected WooCommerce setup handled the shared commercial workflow, while a common content and administration model reduced repeated work across the three sites.
CUSTOMER-FACING LAYER
CENTRAL OPERATIONS
WordPress Multisite + WooCommerce
- ContentPosts and product information
- CommerceOrders and customer activity
- AdminOne coordinated workflow
03
WHAT I BUILT
Six connected systems, designed as one platform.
The value of the project came from how the individual pieces worked together—not from treating each feature as an isolated plugin or page.
WordPress Multisite foundation
Structured the three-site network so each property could maintain its own public experience while sharing a coordinated technical and editorial foundation. This reduced repeated administration and made future changes easier to manage.
One network
Three destinations
Single WooCommerce operation
Connected commerce across the sites to one operational setup. Product data, customer activity, and orders could be handled centrally instead of creating a separate store-management burden for every website.
Shared commerce
Central orders
Custom product calculators
Built purpose-specific calculators for a technically complex buying journey. Visitors could provide relevant property or product requirements and receive clearer guidance before moving into an enquiry or purchase path. The work included input handling, calculation logic, validation, responsive presentation, and useful result states.
Complex inputs
Clearer decisions
Multi-step enquiry journeys
Turned long, technical enquiries into focused stages. The forms collected the right information without presenting everything at once, while preserving validation, mobile usability, and a clear route to completion.
Lower complexity
Better lead context
Chatbot and guided support
Added an always-available support route that could help users find information and move toward the right product, service, or contact journey without searching through the entire website.
Faster answers
Guided next steps
Customer login and account access
Implemented authenticated account journeys within the commerce experience so customers could reach account-level information and actions from the same connected platform.
Account access
Connected commerce
HOW THE EXPERIENCE CONNECTS
From a customer question to an operational action.
- 01Discover
Visitor reaches the right website, product content, or support entry point.
- 02Understand
Guidance, calculators, and structured content simplify a technical decision.
- 03Act
The visitor enquires, chats, logs in, or continues through the commerce journey.
- 04Manage
Content, customer activity, and orders return to the centralized workflow.
04
ENGINEERING PRIORITIES
The difficult part was keeping the whole system coherent.
Centralize without losing flexibility
Shared operations needed to reduce admin work while allowing each site to communicate to its own audience.
Make technical journeys understandable
Calculators, content, and forms had to translate complex requirements into clear customer actions.
Keep every feature connected
Accounts, chatbot, forms, content, and commerce needed to feel like parts of the same service rather than separate add-ons.
Build for ongoing management
The internal workflow mattered as much as the frontend: updates had to remain practical after launch.
05
PROJECT OUTCOME
A maintainable platform instead of a collection of disconnected websites.
The finished system connected three sites, one commerce operation, centralized content and order management, custom decision tools, multi-step lead capture, support, and customer accounts. It gave visitors a clearer route through a complex product category and gave the business one coordinated place to run the work behind it.
- 01Centralized content, product, and order workflows
- 02Consistent customer journeys across three websites
- 03Custom tools for product discovery and lead qualification
- 04A foundation designed for continued updates and support